A plain answer
How do I remind jewelry customers of birthdays and anniversaries by text?
Short answer: Record each client's birthday, anniversary and partner in one shared client book, get and record their consent to be texted, give each client an owner, and send the text from the same screen inside sensible hours. GemReach does this for jewelry stores, with a free plan.
Written by JMS Dev Lab, the maker of GemReach. Facts checked against the Shopify App Store listing on 3 November 2026.
The five steps
- Capture the dates when you have the client in front of you: birthday, anniversary, partner name and ring size, stored on the client profile rather than in someone's head.
- Get consent to be texted and keep a record of it. In the United States you need it before you send, and you need to honor STOP right away.
- Give each client an owner, so the follow-up lands on one associate's list instead of nobody's.
- Work from a daily list. In GemReach it is called Today, and it shows birthdays and anniversaries coming up with a ready-to-send text for each.
- Send inside quiet hours. GemReach only sends between 8am and 9pm in the client's own timezone and holds anything else until the morning.
What GemReach does for this
- Client profiles hold ring size, partner name, birthday, anniversary, wishlist, notes and purchase history. Shopify stores sync customers and orders; any account can import clients from a CSV file.
- The Today list ranks who to contact and why, and assigns it to the client's owner.
- Birthday and anniversary automations are available on the paid plans (Starter and Pro). The Free plan gives you the profiles and the Today list, and you send the text yourself.
- Every outbound text passes one check for recorded consent, STOP/START status, the monthly text allowance and quiet hours.
- Discretion mode pauses automated texts to a client, for example before a surprise purchase.
Limits to know about
- Live texting works only for clients in the United States and Canada, from a dedicated US toll-free number that must pass carrier verification first. Profiles and the Today list work while that is pending.
- You are responsible for the content of your messages and for your legal obligations.
- If you sell mostly online and only want email reminders, a general email tool with birthday flows may be enough.
Questions
- Can I text jewelry customers on their anniversary?
- Yes, if they have given consent to be texted. GemReach records consent and checks it on every send.
- Does GemReach send birthday texts automatically?
- Birthday and anniversary automations are on the paid plans. On the Free plan the Today list shows who is due and you send the text.
- What hours will texts be sent?
- Between 8am and 9pm in the client's own timezone. Anything outside that window waits.
- What happens when a client replies STOP?
- The opt-out is recorded straight away and no further texts go out until the client replies START.
- Can I use it outside the United States?
- Client profiles work anywhere. Live texting is for clients in the United States and Canada only.
Related
Try it on your own client book
Start on the Free plan, or try Starter or Pro free for 14 days.
Not on Shopify? Create a standalone account
Questions? Email support@gemreach.app.